The November feed
Skeleton and sequence for 1 to 28 November: new identity, closure, soft opening and grand opening. Every tile is a slot for a visual reference. Dates marked provisional move with the contractor and the client.
Each tile takes the colour of its cover, usually the pillar colour. Char leads the feed so it reads as a lit table in a dark room. Bone and Cream break up the dark rows. Ember is kept for the table and the moments people share. Ochre only appears as type and accents.
Newest at the top, as Instagram shows it. Post 01 sits bottom right.
Seven phases, one story
Midweek dinner decision. Brand and craft pieces.
The weekend gets planned tonight. Strongest piece of the week, also cut as the weekend ad.
Weekend dinner window. Table and occasion content.
The skeleton
Story pillars
Four kinds of story frame, from slide 3 of the photo board. Weekdays carry three frames, weekends five. Tap any reference to see it full size.
Stories by day
Every day from 1 to 30 November. Three frames on weekdays, five on Saturdays and Sundays, 108 frames in all, timed around the closure, the soft opening and the grand opening. The images are the pillar references and the feed covers: shoot each frame at Meatholic.
TikTok ideas
Fourteen formats built from 23 references. Shot vertical, native to TikTok and not cut down from the grid. The references belong to other restaurants: take the format, shoot it at Meatholic. Swipe a card to see all of its references.
- TT 05 Fire, sauce, smoke
- TT 01 One cut, start to finish
- TT 12 One dish, one pour
- TT 02 The new menu in ten seconds
- TT 10 Made in our kitchen
- TT 13 This or that
- TT 03 Meet the chef
- TT 06 Every plate takes the stage
- TT 09 POV: your table
- TT 11 Creators as tasters
- TT 04 Saturday night in the kitchen
- TT 08 Different cravings, same table
- TT 07 A night at The Josper Room
- TT 14 Nothing left to say
At about three a week this fills November. TT 12, TT 13 and TT 14 repeat with a new dish each time, so they carry into December.